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Product Growth Manager

2017 — 2018 — Prynt

First silicon-valley startup experience after graduating business school. I joined Prynt as a growth marketing intern after the company just raised a $7 million Series A. Over 1.5 years I ramped up to being responsible for the app design alongside the CTO.

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Prynt was born in Instagram's early days — an instant camera-like printer that plugged into your phone. User delight was real; hardware unit-economics were brutal. A truly formative experience working on the growth funnel end to end: marketing, product, design - turning new customers into sticky users.

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I ran growth experiments and user research to provide direction for our product roadmap and acquisition marketing. After uncovering the top hold-back for long-term usage was paper price, I launched the Unlimited Paper subscription from scratch to 1,000+ active users in a couple months before leaving.